What do developers need to know about "e-commerce" to start an online business?  Banner ads?  Google Ads?  Facebook Pixel?  How many images in a product page?  Chat boxes, popup modals, or an overly technical specifications section?  How can web dvelopers leverage Shopify's templates to quickly create online stores?  Kray Mitchell from Shopify tells us the best way to structure e-commerce websites for developers and how Shopify compares to other platforms like WooCommerce, Magento, and Joomla.