Innovative shopping experiences drive e-commerce revenues by turning shoppers into buyers. In this episode I talk with Andrew Guldman, VP of Product Engineering and R&D at Fluid. Andrew and his team have innovated the Fluid Configure product all the way from Flash and Flex to React and Node. Their metadata and decision engine tackles the most complex of product configurators for the likes of Oakley, Fender, and Louis Vuitton. Andrew walks me through the importance of T-shaped skills and avoiding the hero pattern while growing an international team.

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