Looking for real-world strategies to protect your business during uncertain times? In this special edition episode of the Beyond Fulfillment Podcast, host Dave Gulas sits down with Aaron Rubin, founder and CEO of ShipHero, to discuss the current state of E-commerce and supply chain disruption caused by escalating US-China tariffs. This conversation is packed with knowledge to help you navigate trade challenges, inventory management, sourcing adjustments, and the legal risks of international shipping.

Aaron shares firsthand experience as both a software provider and E-commerce owner about adapting to shifting Section 321 rules, soaring tariffs up to 145%, fraud risks, importer of record liability, and how to weather volatility in global supply chains. Discover tips on holding inventory, alternative sourcing in Vietnam/India, pricing, ad spend, and why patience pays off when policy shifts are on the horizon. Plus, learn why long-term enforcement could actually boost opportunities for American brands.

Timestamps:

01:00 – The state of E-commerce: tariffs, Section 321 changes

04:45 – Tariff fraud risks & importer of record liabilities

10:22 – Surviving and pivoting supply chains

17:06 – Long-term silver linings for US entrepreneurs

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronandml/

Visit his website: http://www.shiphero.com/

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