Are e-newsletters a good use of your architecture or building firm resources? It seems like everyone's doing them, but is that enough of a reason to create them and push them out into the world?

In this episode, we unpack the rationale behind e-newsletters and the ways to make them more engaging and more useful.

Highlights:

• Common types of e-newsletters within firms
• Is your e-newsletter just a digital billboard?
• Knowing the reason behind sending e-newsletters
• The risks of sending e-newsletters through personal emails
• Tips to optimize e-newsletter for avoiding spam filters and increasing opens
• E-newsletters as a communication tool rather than a press release
• How to use e-newsletters to build meaningful connections with your audience

Episode Resources

Connect with Brian and Patience Jones

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/