E-TALK, EP 8 (fact or fiction): If you focus on AMZ and want to keep up with the latest/greatest news and insights....you will enjoy!

This Monday, Sri and I tackle several eCommerce hot topics and make the call: fact or fiction!

1. F or F : the instore model will go away

2. F or F : food & bev eCommerce has peaked

3. F or F : digital talent is a rare breed

4. F or F : In 2019, TV is still a required platform

5. F or F : org models – a global BU is the only way to go

6. F or F : ROAS of ad spend is highest amongst all digital channels within AMS

7. F or F : eCommerce specific packaging is a must have

8. F or F : eCommerce only SKU’s are a luxury

9. F or F : omnichannel will scale to be larger than pureplay for the CPG industry unlike electronics

10. F or F : if you’re a CPG leader today, you can follow your outside hired eCommerce leader from the sides

Please share if you enjoy.

Thanks!

E-Talk Founders (Don and Sri)

#amazon #ecommerce #digital #cpg #ams