E-telligence

E-telligence 004: Brand Spotlight - How TrustedHouseSitters engage their audience with intelligent email marketing

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Today it is my pleasure to welcome Catherine Loftus from TrustedHouseSitters to our monthly E-telligence Brand Spotlight session.

Catherine is the head of marketing at TrustedHouseSitters, based in Brighton and has worked for them for over 3 years. TrustedHouseSitters Connects pet owners with people who want to go pet sitting – in over 130 countries around the world!

During the interview, Catherine was kind enough to share some amazing insights into how they keep their subscribers so engaged and generate 30-40% of their acquisition revenue through email marketing.

We also discussed:

  • What a day in the life of the head of marketing at TrustedHouseSitters and how email sits within the TrustedHouseSitters marketing strategy and marketing team
  • How the marketing acquisition strategy is structured around email marketing and why – nurture and educating.
  • How TrustedHouseSitters use their email marketing strategically to communicate with both sides of the network tailored to each segment specifically and their needs (automation, manual emails, segmentation and content)
  • Why you need to thinking about your audience as PEOPLE! Bringing your message into real life, adjusting your content and knowing when to increase and decrease your frequency
  • How TrustedHouseSitters use their data to personalise campaigns and create a connection with their subscribers – including using Liveclicker to delight and surprise them with real time dynamic content.
  • The top performing triggered emails that TrustedHouseSitters send and why they’re so successful
  • Their exciting personalisation & automation plans for the future to increase results and cut down manual build times for the team to free up resources
  • TrustedHouseSitters biggest challenge when it comes to email marketing and how they overcome this within the business
  • Why working with an email marketing consultant was so valuable to TrustedHouseSitters

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    Listen to the full interview to find out more!

     

    Want to find out more?

    • 3 types of automated emails every business should be sending: https://e-focusmarketing.com/inactive-subscribers/3-types-of-automated-emails-every-business-should-be-sending/
  • Automated campaigns Checklist: https://e-focusmarketing.com/free-guides/automated-campaigns-checklist/
  • Creating a high converting welcome email series: https://e-focusmarketing.com/free-guides/creating-a-high-converting-welcome-email-series/

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    Tools TrustedHouseSitters use:

    • Salesforce Marketing Cloud
  • Return Path Certification
  • Liveclicker
  • Reallygoodemails

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    If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can assist you.

    Get in Touch >

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    E-telligenceBy efocusmarketing/Kate Barrett