E-telligence

E-telligence 015 - E-telligence Masterclass – What do consumers actually want from your brands email marketing? - Guy Hanson

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For this episode of our E-telligence Masterclass,

It’s my pleasure to welcome Guy Hanson from Validity (Retunr Path) as my guest!

 

In this episode we’re talking all about uncovering what our subscribers actually want from brands and the email marketing we’re sending – not just what we THINK they want!

This conversation has come about not only because Guy was involved in the DMA’s 2020 Consumer Email Tracker Report sponsored by Pure360 (https://www.pure360.com/white-papers/dma-consumer-email-tracker-2020/), but also because this is a topic area that is often overlooked.

 

Many of us focus on creating our strategies around the messaging and offers that our companies want to put out there to our audiences but we often forget, or are forced to forget through lack of time, data and strategic insight, that each number in our audience is a real person, with real needs and real emotions.

 

In this episode Guy and I discuss the results of the latest DMA Marketer Tracker report:

  • The impact of GDPR on the consumer and how they feel about marketing
  • What consumers want from brands as that push to sign up
  • At the opposite end of the scale, what’s driving unsubscribes and what do people expect from the process?
  • How consumers are using email nowadays; and particularly the younger generations coming in – are we right that they’re still using email?!
  • The kinds of content consumers want to receive via email
  • The alternate interactions receiving an email likely to cause

    • And much more!

     

     

    For all the links mentioned in this episode, visit our website for the full show notes > www.e-focusmarketing.com/podcast/episode15

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    E-telligenceBy efocusmarketing/Kate Barrett