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E003 - Why Play [Affiliate marketing]
Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?”
We cover:
Timestamps:
(00:43) Why Invest in Affiliate Marketing?
(01:22) Affiliate Channel Scale From Public Filings
(05:08) What % Of Acquisition Volume Comes From Affiliates?
(06:14) Convincing Your Org to Invest in Affiliate Marketing
(08:01) Benefits for Different Departments
(13:06) Selling into your CPO or Strategy Head
(14:44) Selling into your CRO
(16:42) Selling into your CFO
(18:15) Building Exceptional Buying Experiences
(20:42) Conclusion and Summary Pitch
Where to find Carlos:
References (affiliate marketplace public filings):
Credit Karma
https://investors.intuit.com/_assets/_719de469f18090d69a0faddc62c8f705/intuit/news/2024-05-23_Intuit_Reports_Strong_Third_Quarter_Results_and_1188.pdf
Experian
https://www.experianplc.com/content/dam/marketing/global/plc/en/assets/documents/results-and-presentations/2024/experian-roadshow-jan-to-mar-2024.pdf
NerdWallet
https://investors.nerdwallet.com/news-releases/news-release-details/nerdwallet-reports-first-quarter-2024-results
Lending Tree
https://investors.lendingtree.com/static-files/6091a1b9-f0c2-4d4e-b6c0-990085edb7a5
QuinStreet
https://investor.quinstreet.com/static-files/726eb814-7f4e-47ee-9d01-5a200817a027
MoneyLion
https://investors.moneylion.com/news/detail/122/moneylion-announces-first-quarter-2024-results
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at [email protected].
View all episodes
By thefreetoasterEpisode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?”
We cover:
Timestamps:
(00:43) Why Invest in Affiliate Marketing?
(01:22) Affiliate Channel Scale From Public Filings
(05:08) What % Of Acquisition Volume Comes From Affiliates?
(06:14) Convincing Your Org to Invest in Affiliate Marketing
(08:01) Benefits for Different Departments
(13:06) Selling into your CPO or Strategy Head
(14:44) Selling into your CRO
(16:42) Selling into your CFO
(18:15) Building Exceptional Buying Experiences
(20:42) Conclusion and Summary Pitch
Where to find Carlos:
References (affiliate marketplace public filings):
Credit Karma
https://investors.intuit.com/_assets/_719de469f18090d69a0faddc62c8f705/intuit/news/2024-05-23_Intuit_Reports_Strong_Third_Quarter_Results_and_1188.pdf
Experian
https://www.experianplc.com/content/dam/marketing/global/plc/en/assets/documents/results-and-presentations/2024/experian-roadshow-jan-to-mar-2024.pdf
NerdWallet
https://investors.nerdwallet.com/news-releases/news-release-details/nerdwallet-reports-first-quarter-2024-results
Lending Tree
https://investors.lendingtree.com/static-files/6091a1b9-f0c2-4d4e-b6c0-990085edb7a5
QuinStreet
https://investor.quinstreet.com/static-files/726eb814-7f4e-47ee-9d01-5a200817a027
MoneyLion
https://investors.moneylion.com/news/detail/122/moneylion-announces-first-quarter-2024-results
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at [email protected].