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E005: Building Business with an Agency Perspective with James Orsini
James Orsini is currently the president of The Sasha Group, which is a division of VaynerMedia. Prior to that, he also served as the CEO and Chief integration officer at VaynerMedia working alongside Gary Vaynerchuk. James has a 35-year career under his belt as he previously worked for The Rowland Company, Goldman Sachs, and KPMG.
The Sasha Group is a company that runs like a consultancy on the frontend and an advertising agency on the backend. The company has now grown to 65 people in just a year. Senior talents help consult these entrepreneurs, founders, or challenger brands into a new way of marketing, which Gary calls Marketing for the Now.
Here are some power takeaways from today’s conversation:
Episode Highlights:
Dealing with the naysayers
It chokes a vision when people panic. It's therefore important to be able to help translate your vision to the team.
How the Covid Situation and Remote Work Affected the Work Product
What you're seeing is a new norm for working. Even when you're working from home, you can really stay connected. In fact, James has never felt closer to his company than he does right now.
The boxes make everybody equal. They're all equal in size. An account executive has the voice of a senior vice president because it's just the same box size. Plus, there is more effort now to do some social events to keep people together.
What is 4Ds?
4Ds is a classroom workshop type settings of 10 to 12 people in a conference room. It's a full-day immersion and Gary is there for an hour and a half. He goes around the room and everybody gets to ask their question.
Advice to Aspiring Entrepreneurs
Absorb the fact that the world is different now. So you have to adapt right now. Most are in survival mode. This is not about producing the greatest profits of all time. This is about being around to live and fight another day.
Attack and move a piece of your business from defense to offense in order to survive.
Resources Mentioned:
The Sasha Group
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By Kathi Sharpe-Ross
4.8
2323 ratings
James Orsini is currently the president of The Sasha Group, which is a division of VaynerMedia. Prior to that, he also served as the CEO and Chief integration officer at VaynerMedia working alongside Gary Vaynerchuk. James has a 35-year career under his belt as he previously worked for The Rowland Company, Goldman Sachs, and KPMG.
The Sasha Group is a company that runs like a consultancy on the frontend and an advertising agency on the backend. The company has now grown to 65 people in just a year. Senior talents help consult these entrepreneurs, founders, or challenger brands into a new way of marketing, which Gary calls Marketing for the Now.
Here are some power takeaways from today’s conversation:
Episode Highlights:
Dealing with the naysayers
It chokes a vision when people panic. It's therefore important to be able to help translate your vision to the team.
How the Covid Situation and Remote Work Affected the Work Product
What you're seeing is a new norm for working. Even when you're working from home, you can really stay connected. In fact, James has never felt closer to his company than he does right now.
The boxes make everybody equal. They're all equal in size. An account executive has the voice of a senior vice president because it's just the same box size. Plus, there is more effort now to do some social events to keep people together.
What is 4Ds?
4Ds is a classroom workshop type settings of 10 to 12 people in a conference room. It's a full-day immersion and Gary is there for an hour and a half. He goes around the room and everybody gets to ask their question.
Advice to Aspiring Entrepreneurs
Absorb the fact that the world is different now. So you have to adapt right now. Most are in survival mode. This is not about producing the greatest profits of all time. This is about being around to live and fight another day.
Attack and move a piece of your business from defense to offense in order to survive.
Resources Mentioned:
The Sasha Group