THE POWER OF REINVENTION with Kathi Sharpe-Ross

E008: Getting in the Game and Taking Risks with Kathy Carter


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Kathy Carter is the Chief Revenue Officer of LA 2028, CEO of U.S. Olympic and Paralympic Properties, and she has been in this role since October of 2018. She and her team are responsible for all of the revenue and marketing functions of the Support Team USA and the LA 2028 Olympic and Paralympic Games including sponsorship sales, consumer products, brand marketing, hospitality, ticketing, and events.

Prior to this, Kathy served as the president of Soccer United Marketing, a Major League Soccer commercial subsidiary, and was in charge of managing and growing the business operations for premier soccer organizations and events in the U.S., including MLS, U.S. Soccer, and the Mexican National Team, among others. Kathy became a founding member of Major League Soccer and was instrumental in building the league from the ground up and had such a profound effect on the world of soccer. When she stepped off the proverbial treadmill in early 2018, she decided to take some time to reassess and reinvent.

Here are some power takeaways from today’s conversation:

  • When her passion for sports started
  • How being an athlete taught her to see things as opportunities
  • Her favorite roles during World Cup and global events
  • Ways to get in the game you love
  • Her transition into reinventing herself
  • Co-creating games that will be the blueprint for the future
  • How do we reconcile things to be that best version of ourselves?
  • Why remote work is not a “forever” state of being
  • Episode Highlights:

    Thoughts on Taking Risks

    As an athlete, you lose a lot of games. Then you pick yourself up and you dust yourself off. You go back out and you play another game. That's one of the great benefits of growing up in sport is it allows you not to see things as risks, but rather see things as opportunities.

    Do anything you can do to get exposure to the broader business, and ultimately, hopefully, can become a more valuable and more contributing member. Just be there and start to understand the inner workings of the game, as opposed to feeling like you have to jump a couple of the rungs.

    Ways to Get in the Game That You Love

    Love the game and decide that if it's not the way you want to live where you have it as your full-time job, but you can also find ways to participate in it even in a part-time capacity.

    How Do We Reconcile Things to Be The Best Version of Ourselves?

    There is no perfect, and therefore, as individuals, the idea that any of us is perfect is a fallacy. It's always a work in progress. And therefore, part of what we need to do is make sure we take feedback. Don’t take it personally and make excuses for things that people give you as feedback. And if you can do that, then you can start to evolve.

    Resources Mentioned:

    https://www.linkedin.com/in/kathycarter17/ 

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    THE POWER OF REINVENTION with Kathi Sharpe-RossBy Kathi Sharpe-Ross

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