These are highlights from Episode 1. On this episode, Dr. Ivo Ganchev interviews Martin Roll at length about his career as a global business strategist, senior advisor and facilitator to Fortune 500 companies. The show includes personal stories from Martin's career, tips for developing a strong personal brand and an extensive discussion about the rise of Asian brands as well as the best global practices that they are successfully adopting. Martin has extensive experience working with Asian firms and family-owned businesses as well as family offices. He advises clients on strategy, transformation, leadership and family business topics. During his 25+ years of board & C-suite counselling career, Martin has served on various global boards and has been a Senior Advisor to McKinsey & Company. He is a Distinguished Fellow at INSEAD and has taught at leading business schools, including INSEAD, CEIBS and Nanyang Business School. Martin is also a frequent guest lecturer at ESSEC, IE Business School, Wharton and Harvard, among other schools. His books include the global bestseller “Asian Brand Strategy” (2015) and “The Future of Branding” (2016). He is currently finalizing two upcoming books, “Family Business Strategy” and “Family Office Strategy”. To learn more visit: https://martinroll.com/The Branding Boardroom was created by Dr. Ivo Ganchev and produced by TopBrand Union. Highlights from the show are distributed in China through Economic View (Business Bureau of China News Service). Learn more on:

• The Branding Boardroom: www.thebrandingboardroom.com

• Dr. Ivo Ganchev: www.ivoganchev.com

• TopBrand Union: www.brandcn.com

• Economic View: http://www.jwview.com/