On this solo episode, Gary talks about how you can use LinkedIn to generate appointments with your ideal prospects. You'll learn how to optimize your profile and why it's so important, what to use for your cover image, how to write a tagline, how to craft a compelling about section that gets prospects to raise their hands, and say, "I'm interested, can we talk." You'll also learn a non-spammy way to get people to view your profile and start prospecting for a more direct approach.