Mada Seghete, Co-Founder and Head of Mobile Marketing, discusses Branch, a linking infrastructure for apps and the mobile web. Branch was founded founded in 2014 and has raised $113 million in investment. She talks about her vision for Branch becoming the conduit that effortlessly takes users to the content they want. She shares future visions of a seamlessly connected digital world and VR, and talks about building community. She also shares memories of her imaginary competitor!

"I'm a mobile gamer ... I'm always addicted to one game ... you play very differently when you have only one life left"