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E010 Software Sales to The New Primal Jerky Company Founder - Jason Burke
Jason Burke was in sales for a software company when he wanted to start eating healthier. He looked to beef jerky for that snack in the office but found that what he was buying out of the store was packed with sugar.
He Googled 'How to make Beef Jerky', bought a dehydrator and started making it on his own.
In the first 2 years since the purchase of that one dehydrator, Jason had grown his company, The New Primal, into an online business with $1,800 in revenue. That was enough for him to see the opportunity in the meat-snack space to compete against the big guys with grass-fed beef jerky and free range turkey jerky without antibiotics or hormones.
The only problem at that time was that he had zero retailers carrying his products.
Jason raised some seed money, quit his corporate job and hit the streets of Charleston, SC with a backpack full of beef jerky.
4 years after that ripcord moment, his jerky products are sold through 5,000 retailers in all 50 states.
How did he do it? A combination of a lot of little things.
In this episode we cover...
How did he go from one dehydrator in his kitchen to distributing to 5,000 retailers including Whole Foods, REI and Kroger in six years.
His biggest challenges in keeping consistency and the quality of his products.
The moment at a massive grocery store chain in Florida where he went in not knowing what he was doing and walked out with the biggest order in the history of the company.
Leveraging industry trade shows to get in front of decision makers.
The inspiration behind the Owl logo.
How they now intend on disrupting the children's snack market.
What he would have done differently.
Why he always holds back on telling the whole story when startup founders come to him for advice.
Show Notes
Website: The New Primal
Facebook: /TheNewPrimal
Twitter: @TheNewPrimal
Instagram: @TheNewPrimal
Jason Burke on LinkedIn
Sponsor
Check out clickplacement.com to ignite your pay-per-click and social marketing strategies.
Go Hunt Life on iTunes also on Stitcher and Google Play
View all episodes
By Todd NevinsJason Burke was in sales for a software company when he wanted to start eating healthier. He looked to beef jerky for that snack in the office but found that what he was buying out of the store was packed with sugar.
He Googled 'How to make Beef Jerky', bought a dehydrator and started making it on his own.
In the first 2 years since the purchase of that one dehydrator, Jason had grown his company, The New Primal, into an online business with $1,800 in revenue. That was enough for him to see the opportunity in the meat-snack space to compete against the big guys with grass-fed beef jerky and free range turkey jerky without antibiotics or hormones.
The only problem at that time was that he had zero retailers carrying his products.
Jason raised some seed money, quit his corporate job and hit the streets of Charleston, SC with a backpack full of beef jerky.
4 years after that ripcord moment, his jerky products are sold through 5,000 retailers in all 50 states.
How did he do it? A combination of a lot of little things.
In this episode we cover...
How did he go from one dehydrator in his kitchen to distributing to 5,000 retailers including Whole Foods, REI and Kroger in six years.
His biggest challenges in keeping consistency and the quality of his products.
The moment at a massive grocery store chain in Florida where he went in not knowing what he was doing and walked out with the biggest order in the history of the company.
Leveraging industry trade shows to get in front of decision makers.
The inspiration behind the Owl logo.
How they now intend on disrupting the children's snack market.
What he would have done differently.
Why he always holds back on telling the whole story when startup founders come to him for advice.
Show Notes
Website: The New Primal
Facebook: /TheNewPrimal
Twitter: @TheNewPrimal
Instagram: @TheNewPrimal
Jason Burke on LinkedIn
Sponsor
Check out clickplacement.com to ignite your pay-per-click and social marketing strategies.
Go Hunt Life on iTunes also on Stitcher and Google Play