Laurel Mintz is the CEO and Founder of Elevate My Brand, a digital marketing and strategy agency. Inspired by the innovative consulting work she executed early in her career with some prestigious brands, Laurel knew she wanted to play a lot bigger. And a decade later, she has created an agency family serving both startups and blue-chip global brands like Facebook, Verizon, Digital Media Group, Paw Patrol, and Zendesk, just to name very few of the amazingly long list of relationships she has.

Here are some power takeaways from today’s conversation:

Episode Highlights:

The Challenge of Leaping into Entrepreneurship

We have an opportunity to look at it as a gift as challenging as things may be right now. And so, you have this opportunity to press pause and figure out what you really want instead of being on that constant hamster wheel grind. So, just take a pause, listen, and pay attention.

Have a “build it and they will come mentality.”. Having an impostor syndrome is okay. What's not good is when you fail to step into a role and own it. And so, you have to surround yourself with people that are going to support or teach you or be part of that team. Everyone is faking it, so don't let anyone intimidate you.

The Power of Mentorship

If you're thinking about starting something, having an informal advisory board is so critical. Have different people on that advisory board who will give you their time and their energy when you need it, without overextending them.

Those mentors that we pick in our lives actually like to be asked. People appreciate it when you ask them for help, and they have the ability to pay it forward, especially now with women, with the way we're all really holding each other up and supporting each other in business. So don’t be afraid to ask for help.

Creating a Culture of Caring in Your Company

You can't fake caring for people because people see through it. And when you're able to do that, your team feels that.

How Marketing Has Evolved Over The Years

The more people have slowed down, the better results they have gotten. Look at the data because it's that foundational work that you have to do before you blast out into the universe. That way, you're aware of when you're going to spend money, who to talk to, and when you're talking to them.

There are so many channels that provide opportunities digitally to speak to your audience but you have to be able to capture the right audience so you don’t end up wasting your money, time, and effort.

Resources Mentioned:

Elevate My Brand