Andrea Sullivan is the first-ever Chief Marketing Officer of the same business and brand founded by entrepreneur Gary Vaynerchuk at VaynerX, a global full-service agency that celebrates Gary's entrepreneurial spirit and vision for an enlightened approach to marketing that delivers business results.

Prior to VaynerX, Andrea was with Omnicom and Interbrand for 16 years working on some of the biggest brands in the world. She's also personally committed to establishing gender equality. Andrea is a board member of the United Nations Association, New York, helping to take stake a stand on issues including human trafficking.

Today, we are going to talk about branding, marketing, nurturing your soul, what it's been like to go through COVID in the last year, and all of the things that we've had to juggle. We talk about the different ways that you can reinvent or pivot and create the life you want.

Here are some power takeaways from today’s conversation:

Episode Highlights:

Defining Your Reinvention Moments

These are the eye-opening moments when you realize that as a human being, you're entitled to live that way. The moment you allow yourself to entitle yourself with that, you try to make decisions based around that. You know that life is more than just work or a job. You may love what you do with work, but that's not all you do and it's not all that you are.

How to Recognize It’s Time for a Reinvention

Reinvention comes in all shapes and sizes. Most people think you have to hit a moment of crisis that will allow you to reevaluate and take a sharp turn. But many other times, if you just keep your eyes wide open and you don't look at "either/or" but just say “yes, and…” and really dive in, it's unbelievable what can happen.

It's not even necessarily disrupting and reinventing your career, but looking at your life and taking every part of yourself. Knowing you’re entitled to do that is your first step. The next is to put yourself on a path to be able to do that. At the end of the day, you just have to figure out how to be happy and live a good life. It's not that complicated.

The Impact of Brands in Raising Consciousness

There has been a crisis of consciousness everywhere this year. And brands now have realized their impact on communities and being able to infuse consciousness into everything is very powerful. As a community, we all can step into this. Brands even have more of an obligation to help in leaning in and bringing people together than governments and other important role models right in the world.

As a leader, it's essential to be able to define these behavioral shifts, not just the marketing shifts. Such pivot allows you to not only serve your customers but lead the people as well.

The Need for Human Connection

As with many companies where the culture is incredibly dynamic, keeping that same enthusiasm alive is definitely a challenge. And so, you want to make everyone feel like they're close to culture. As human beings, we've got vulnerabilities and it's essential to have that space for us to be able to share things so we can continue to learn, be nurtured, and grow so we won't get stagnant.

Resources Mentioned:

VaynerX

Marketing for the Now