My guest is Gabrielle Hase. She is the CEO of Soleberry Advisory - love that name - based in London, and her depth of experience in all things ecommerce, mobile and direct marketing as well as strategic branding and how to increase a brand’s market share is what her clients hire her for. Gabrielle also serves on a number of well-known retail boards as a Non Executive Director (NED).

“The conversations that I enjoy are… truly back and forth conversations. You enjoy talking with them, even if you don’t agree with them, you find the conversation engaging, enlightening, and it has a nice decadence to it and you don’t regret the time spent.”

She has an insatiable curiosity about people and their motivations and choices, and she is often the one to ask the tough questions or the seemingly “stupid, silly” questions that actually… (ha) no-one knows the answer to — these are qualities you want in an advisor and a non-executive director, right? Otherwise why hire them?

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