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E016: Daring to Live Your Greatest Life - From Corporate to Entrepreneur with Brad Jakeman
Brad Jakeman has been building brands and living his true north for years now. Brad is the Co-Founder, Managing Partner of Rethink Food, Senior Adviser of the Boston Consulting Group, and formerly President of PepsiCo Global Beverage Group, CMO of Activision, EVP Marketing of Macy's, and Managing Director, Global Advertising of Citibank.
Brad has a passion for developing category disruptive business models and marketing programs that challenge the status quo and build famous world-class brands. He is the co-founder and managing partner of Rethink Food, which invests in the underlying technologies that enable better-for-you food and beverage companies so they can scale, bring their costs down, and be more accessible to various communities.
Today, we'll touch on business marketing trends as well as reinvention advice and tips from a veteran of the business brand and media world who has reinvented various parts of his life in so many interesting ways.
Brad's story was featured in Chapter 10 of my book, Reinvent Your Life! What Are You Waiting For?, as well as my RE:INVENTION virtual chat, which was launched right after the book was launched in March 2020.
Here are some power takeaways from today’s conversation:
How to Determine What You Need to Do Next
In order to determine what you want to do next, do a time and motion study on yourself. Carry around a notebook for a month and create three columns where you can document the following:
This then becomes your blueprint or lens through which to evaluate other things to do. And the goal is to over-index on Columns 1 and 3 and dramatically under-index on Column 3.
Ways to Reinvent Your Life When You Can’t Afford to Leave Your Job
Everybody's entitled to live the life that they want. Whether or not you can afford to leave a job, nurture yourself in ways that could be meaningful.
Reinventions come in all shapes and sizes. You may have to keep your job, but figure out what else needs to change in terms of your relationships, your spiritual life, your hobbies, and your passion. There are frankly other ways to create, bring joy and passions into your life, and satiate your curiosity about other things in the world.
Resources Mentioned:
Reinvent Your Life! What Are You Waiting For?
Boston Consulting Group
Rethink Food
Reach out to Brad at [email protected]
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By Kathi Sharpe-Ross
4.8
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Brad Jakeman has been building brands and living his true north for years now. Brad is the Co-Founder, Managing Partner of Rethink Food, Senior Adviser of the Boston Consulting Group, and formerly President of PepsiCo Global Beverage Group, CMO of Activision, EVP Marketing of Macy's, and Managing Director, Global Advertising of Citibank.
Brad has a passion for developing category disruptive business models and marketing programs that challenge the status quo and build famous world-class brands. He is the co-founder and managing partner of Rethink Food, which invests in the underlying technologies that enable better-for-you food and beverage companies so they can scale, bring their costs down, and be more accessible to various communities.
Today, we'll touch on business marketing trends as well as reinvention advice and tips from a veteran of the business brand and media world who has reinvented various parts of his life in so many interesting ways.
Brad's story was featured in Chapter 10 of my book, Reinvent Your Life! What Are You Waiting For?, as well as my RE:INVENTION virtual chat, which was launched right after the book was launched in March 2020.
Here are some power takeaways from today’s conversation:
How to Determine What You Need to Do Next
In order to determine what you want to do next, do a time and motion study on yourself. Carry around a notebook for a month and create three columns where you can document the following:
This then becomes your blueprint or lens through which to evaluate other things to do. And the goal is to over-index on Columns 1 and 3 and dramatically under-index on Column 3.
Ways to Reinvent Your Life When You Can’t Afford to Leave Your Job
Everybody's entitled to live the life that they want. Whether or not you can afford to leave a job, nurture yourself in ways that could be meaningful.
Reinventions come in all shapes and sizes. You may have to keep your job, but figure out what else needs to change in terms of your relationships, your spiritual life, your hobbies, and your passion. There are frankly other ways to create, bring joy and passions into your life, and satiate your curiosity about other things in the world.
Resources Mentioned:
Reinvent Your Life! What Are You Waiting For?
Boston Consulting Group
Rethink Food
Reach out to Brad at [email protected]