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E017: The Role of Multicultural Agencies in Today's World with Monique Nelson
Monique is the chair and CEO of UniWorld Group (UWG), the country's longest-standing multicultural marketing agency, serving not only the general market, but also Black, Hispanic, Asian, and LGBT communities. They focus on marketing and advertising, digital and traditional advertising, consumer insights, public relations, consumer health care, communications, DNI, and cultural fluency consulting with today's minorities becoming the new majority.
Prior to UWG, Monique was the global lead for entertainment marketing at Motorola where she worked with the entertainment and music strategies and alliances on a global level. Today, her leadership extends beyond the C-suite at UWG and contributes to many organizations and charities.
Here are some power takeaways from today’s conversation:
Episode Highlights:
Recognizing the Value of Imposter Syndrome
We all go through the imposter syndrome when we don't know something and there is something about “faking it ‘till you make it.” And you can’t just turn away from it just because you don’t know it. You have to aspire to know it, bring it into your life, and lean into it. It’s important you’re able to recognize the value of doing that.
And to be a true leader of an organization, you must understand the business that you're in. You must understand the numbers in front of you, and how you're going to move them accordingly. That way, you begin to see a business, not just from a very safe seat, but also from a very impactful seat. You’ve got to put everything that’s amazing in your toolbox, even if you don't always know how to use it. If you recognize the tool, that is important.
How to Take Part in the Diversity Conversations
In a pandemic, a recession, or depression, depending on where you are in the system, as well as the rise of social and racial injustice, all those things are still happening. People always have the fear to engage in an inclusive conversation or engage in an activity that's not sustainable. And it doesn't really do anything. But the good behavior also has to continue as well as the right efforts and initiatives we're seeing today. So there has to be that balancing act. You have to give everyone grace to start that conversation.
The Rise of Companies Reinventing Their Brands
If you want to thrive, you need to pivot and reinvent the brand and revisit what you stand for, your purpose, and your core mission as a brand and as a company. And it takes human beings to make those shifts. And despite all the challenges in our industry, it's a very exciting time.
Resources Mentioned:
UniWorld Group (UWG)
https://www.weallrisetogether.us/
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By Kathi Sharpe-Ross
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Monique is the chair and CEO of UniWorld Group (UWG), the country's longest-standing multicultural marketing agency, serving not only the general market, but also Black, Hispanic, Asian, and LGBT communities. They focus on marketing and advertising, digital and traditional advertising, consumer insights, public relations, consumer health care, communications, DNI, and cultural fluency consulting with today's minorities becoming the new majority.
Prior to UWG, Monique was the global lead for entertainment marketing at Motorola where she worked with the entertainment and music strategies and alliances on a global level. Today, her leadership extends beyond the C-suite at UWG and contributes to many organizations and charities.
Here are some power takeaways from today’s conversation:
Episode Highlights:
Recognizing the Value of Imposter Syndrome
We all go through the imposter syndrome when we don't know something and there is something about “faking it ‘till you make it.” And you can’t just turn away from it just because you don’t know it. You have to aspire to know it, bring it into your life, and lean into it. It’s important you’re able to recognize the value of doing that.
And to be a true leader of an organization, you must understand the business that you're in. You must understand the numbers in front of you, and how you're going to move them accordingly. That way, you begin to see a business, not just from a very safe seat, but also from a very impactful seat. You’ve got to put everything that’s amazing in your toolbox, even if you don't always know how to use it. If you recognize the tool, that is important.
How to Take Part in the Diversity Conversations
In a pandemic, a recession, or depression, depending on where you are in the system, as well as the rise of social and racial injustice, all those things are still happening. People always have the fear to engage in an inclusive conversation or engage in an activity that's not sustainable. And it doesn't really do anything. But the good behavior also has to continue as well as the right efforts and initiatives we're seeing today. So there has to be that balancing act. You have to give everyone grace to start that conversation.
The Rise of Companies Reinventing Their Brands
If you want to thrive, you need to pivot and reinvent the brand and revisit what you stand for, your purpose, and your core mission as a brand and as a company. And it takes human beings to make those shifts. And despite all the challenges in our industry, it's a very exciting time.
Resources Mentioned:
UniWorld Group (UWG)
https://www.weallrisetogether.us/