In this episode, Nikole Mackenzie and Scotty 'OKR' Scarano dive into pricing strategies for service-based businesses. They explore the pros and cons of various pricing models, from time-based and fixed fee pricing to subscription and value-based pricing. Through engaging anecdotes and real-life examples, they shed light on the importance of understanding the market, setting a foundational price, and the psychological impact of price perception.

Whether you're a small business owner or a seasoned entrepreneur, this episode offers valuable insights into optimizing your pricing strategy for better financial outcomes.

Chapters:

00:00 Introduction

02:46 Cleaning Scott's Air Vents

11:52 The Four Pricing Models for Professional Services

13:19 Hourly Billing

16:02 Fixed Fee Pricing

21:16 Discounts

25:15 Loyalty Programs

27:21 Pricing to Your Ideal Clients

29:36 Value Pricing

31:51 Nikole's Mattresses

38:36 Dynamic Value Pricing

39:08 Performance Based Pricing

40:33 Mixing Strategies and Adapting to the Market

Connect With Us On Linkedin!

Nikole Mackenzie

https://www.linkedin.com/in/nikolemackenzie/

Momentum Accounting

https://momentumaccounting.com/

Scotty OKR Scarano

https://www.linkedin.com/in/scottscarano/

Padgett NC

https://www.padgettnc.com

Accounting High

https://www.linkedin.com/company/accounting-high/

https://www.accountinghigh.com/