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The tourism market has been one of the hardest hit industries during the pandemic. How are these companies able to survive these challenging times?
In this episode, Brette Sadler talks about how she has been reinventing things and leading her team as the Global Head of Corporate Partnerships at MGM Resorts International. Her team is responsible for identifying impactful like-minded brands, and developing custom partnerships to drive revenue, overseeing implementation measurement, and overall partner management. Prior to MGM, Brette held other notable leadership roles at reputable companies such as UFC, Octagon, and Sunrise Sports & Entertainment, particularly in the area of activation and partnerships.
Today, Brette Sadler talks about important business and some personal life changing reinventions, and the state of the industry.
Here are some power takeaways from today’s conversation:
Episode Highlights:
How Companies are Reinventing in the Face of the Pandemic
This pandemic has brought about a great opportunity for businesses to refocus and re-identify their goals. When you’re turning and burning in the hustle and bustle, you can get really clouded. And this pandemic has allowed companies to clear the air, so to speak, and identify the things they need to focus their time and energy on, especially when you're down a few people and you have to be very purposeful with where every moment is spent.
As a business owner or leader, it’s very important you’re able to hone in on what your end goal is – whether that’s to drive traffic, drive revenue, or seek suitable partnerships. Focus on a targeted list of priorities so if something doesn’t fit into a certain parameter, you can just put it on the back burner.
It’s also important to be able to pause and listen to what’s really important – whether on a personal level or the business aspect.
With the current situation where your team could be working remotely, this gives people more flexibility. And from a leader’s standpoint, you can get hold of your team any time you need to because people have now become more available.
Understanding Partnerships in Business
When seeking partnerships in business, think about how you can use your assets to drive your partner’s business and bottom line. That being said, the true understanding of partnerships comes from a place of authenticity.
How to Get Started With Reinventing Yourself
Get your hands dirty, and do whatever it takes to be able to do that.
If you want to get into sports, then go volunteer for a 5k run. Spend every Saturday and Sunday volunteering at some type of community activity where there's an organized run, or anything that’s going to get your hands dirty. Then you know if it’s really something you want to do. Just make those baby steps.
And if you're in a current job, take some time to do that on the weekends so that you can start to figure out if that is where you want to go, and who you're going to meet through that becomes invaluable as well.
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The tourism market has been one of the hardest hit industries during the pandemic. How are these companies able to survive these challenging times?
In this episode, Brette Sadler talks about how she has been reinventing things and leading her team as the Global Head of Corporate Partnerships at MGM Resorts International. Her team is responsible for identifying impactful like-minded brands, and developing custom partnerships to drive revenue, overseeing implementation measurement, and overall partner management. Prior to MGM, Brette held other notable leadership roles at reputable companies such as UFC, Octagon, and Sunrise Sports & Entertainment, particularly in the area of activation and partnerships.
Today, Brette Sadler talks about important business and some personal life changing reinventions, and the state of the industry.
Here are some power takeaways from today’s conversation:
Episode Highlights:
How Companies are Reinventing in the Face of the Pandemic
This pandemic has brought about a great opportunity for businesses to refocus and re-identify their goals. When you’re turning and burning in the hustle and bustle, you can get really clouded. And this pandemic has allowed companies to clear the air, so to speak, and identify the things they need to focus their time and energy on, especially when you're down a few people and you have to be very purposeful with where every moment is spent.
As a business owner or leader, it’s very important you’re able to hone in on what your end goal is – whether that’s to drive traffic, drive revenue, or seek suitable partnerships. Focus on a targeted list of priorities so if something doesn’t fit into a certain parameter, you can just put it on the back burner.
It’s also important to be able to pause and listen to what’s really important – whether on a personal level or the business aspect.
With the current situation where your team could be working remotely, this gives people more flexibility. And from a leader’s standpoint, you can get hold of your team any time you need to because people have now become more available.
Understanding Partnerships in Business
When seeking partnerships in business, think about how you can use your assets to drive your partner’s business and bottom line. That being said, the true understanding of partnerships comes from a place of authenticity.
How to Get Started With Reinventing Yourself
Get your hands dirty, and do whatever it takes to be able to do that.
If you want to get into sports, then go volunteer for a 5k run. Spend every Saturday and Sunday volunteering at some type of community activity where there's an organized run, or anything that’s going to get your hands dirty. Then you know if it’s really something you want to do. Just make those baby steps.
And if you're in a current job, take some time to do that on the weekends so that you can start to figure out if that is where you want to go, and who you're going to meet through that becomes invaluable as well.