Maria Satira, Director of Marketing and Communications for the Greeneville ENC Alliance, shares tips for knowing your audience, being the first person in a role, and staying in the know about PR. In this episode, we dive deep into all things marketing, and p.s., if you’re an economic developer – that means we’re talking to you too! 

Key Takeaways:

• Transferable skills from news anchoring to economic development
• Marketing insights that all EDOs can use as inspiration
• Talent retention activities that target high schoolers
• Establishing marketing goals that are aligned with your organization’s strategic plan

About the Guest:

Maria Satira is the Director of Marketing and Communications for the Greeneville ENC Alliance. Prior to joining the Alliance in 2020, Maria was a news anchor in Greenville and also spent time in newsrooms in Winchester, Virginia; Wilmington, North Carolina; and Pittsburgh, Pennsylvania. You can connect with her on LinkedIn (linkedin.com/in/mariasatira).

Resources Mentioned:

• 5 Tips on How to Get Additional Communications Support When You’re Down a Staff Person – Free Resource
• Greeneville ENC Alliance Website

The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR Strategies is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.

Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.

Produced and edited by SpeakEasy Productions.