The Innovate Podcast

E02: Behavioural Science applied to Product Innovation


Listen Later

Episode 2 of the Innovate Podcast features Richard Shotton, author of the bestselling ‘The Choice Factory’. Richard discusses the intriguing application of Behavioural Science to Product Innovation, from common biases that influence purchasing decisions, to applications in situations like the cost-of-living crisis.

...more
View all episodesView all episodes
Download on the App Store

The Innovate PodcastBy Vypr