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E02 - From Partner to Owner: Inside the Enterprise/Deem Acquisition
Travel technology provider Deem first partnered with global rental car provider Enterprise
in 2011, and in 2016, Enterprise took a minority stake in the travel platform. In the first
quarter of 2019, Enterprise officially acquired Deem, taking their relationship and partnership to a whole new level.
In this episode, we address the following questions (and more) with John Rizzo,
Deem CEO:
- What is Deem, and what is its role in the travel ecosystem?
- What was the reasoning behind the acquisition?
- How will Enterprise impact the future of Deem?
- What impact is the acquisition likely to have on the travel industry as a whole?
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By Roger Hale
4.7
1515 ratings
Travel technology provider Deem first partnered with global rental car provider Enterprise
in 2011, and in 2016, Enterprise took a minority stake in the travel platform. In the first
quarter of 2019, Enterprise officially acquired Deem, taking their relationship and partnership to a whole new level.
In this episode, we address the following questions (and more) with John Rizzo,
Deem CEO:
- What is Deem, and what is its role in the travel ecosystem?
- What was the reasoning behind the acquisition?
- How will Enterprise impact the future of Deem?
- What impact is the acquisition likely to have on the travel industry as a whole?