These are highlights from Episode 2. On this episode, Dr. Ivo Ganchev interviews Sophie Bowman at length about her career as a social media entrepreneur and brand consultant to global superstars. The show includes personal stories from Sophie’s career, tips for developing a strong social media strategy and valuable advice about working with influencers and turning your followers to customers. Sophie has worked at the highest level on projects such as album launches of multiple Grammy Award winners John Legend and Kanye West. She has also helped to coordinate the campaigns of leading fashion brands and of international events such as the 2012 London Olympic Games and London Fashion Week. Sophie has had extensive experience working with influencers and helping companies to build strong social media followings. She has authored the authoritative book, How To Convert Your Social Media Followers To Customers. Sophie has won multiple awards, including Gold Stevie Awards for Company of the Year 2021 and for Entrepreneur of the Year in 2022. To learn more about Sophie, visit http://www.convertyourfollowers.com/ The Branding Boardroom was created by Dr. Ivo Ganchev and produced by TopBrand Union. Highlights from the show are distributed in China through Economic View (Business Bureau of China News Service).

Learn more on:·

• The Branding Boardroom: www.thebrandingboardroom.com

• Dr. Ivo Ganchev: www.ivoganchev.com

• TopBrand Union: www.brandcn.com

• Economic View: www.jwview.com