In this episode of Workforce Central, Brad Turner-Little, President and CEO of NAWB, is joined by Billy Francis, Executive Director of the Coconino County Workforce Development Board in Flagstaff, Arizona. They discuss the unique challenges and opportunities of workforce development in rural Coconino County, which has a large landmass and significant Native American population. Billy shares his experience coming in as a new Executive Director and undertaking a year of discovery to assess the workforce ecosystem, leading to transformative changes such as implementing a virtual referral system and rebranding the board's message. Discover the importance of building relationships with partners like community colleges, overcoming barriers, and championing workforce development in the community.