Today, people are digesting content more than they’ve ever been, and that includes podcasts. In fact, there are about one to two million podcasts out there – but many of which can’t get past seven or eight episodes. So, what is the secret to creating this unique platform so you can leverage it to grow your brand or your business?

In this episode, Josh Cary and Erik Cabral talk about entrepreneurship, podcasting, producing events, and pivoting business marketing trends. They also share how they’ve redefined success over the years and what success means to them right at this very moment.

Josh and Erik are the co-founders of PodMAX and On Air Brands, a podcast production and media company that provides training and events catered to entrepreneurs who have a meaningful message to share.

Here are some power takeaways from today’s conversation:

Episode Highlights:

Reinventing the PodMAX Event

PodMAX started out as a one-day event where entrepreneurs gathered at one time to interview one another on their podcasts shows and platforms.  Erik and Josh had to figure out how to fill the day so people are entertained in between recordings. And so, they got a keynote speaker and started leveraging the people they've interviewed on their podcast.

During the breaks, the pauses, presentations and keynotes, people were doing business people and building relationships.

Now, that was their beta. The real test and the true version of it is the virtual event, which gave them the opportunity to shine in front of hundreds of people.

How PodMAX is Reinventing the Podcast World

PodMAX is taking some of the greatest podcast hosts around a multitude of subjects and matching them with great guests who have incredible stories to tell. They go through the process of understanding who to connect with and how to create these incredible podcast shows for each of their hosts. They have the ability to mine the talent so people can find the perfect home for their message.

Beyond providing the platform, tools, strategies, and the confidence to share their stories, everything they do in service to the community is relationship-based. They get to know every single podcaster – their family, their passions, desires, and goals in life. They’re not just a faceless corporation.

What Does Success Mean to You?

Don’t focus on how much you’re going to make, but on what you’re going to become as a result. For both Josh and Erik, success to them means waking up happy everyday.

How to Get Started with Creating Your Own Podcast

Get your mind right. You have to do whatever it takes and it begins with this foundation of getting your mind right at any cost.

Have the right goals and go in with the right expectations. Everyone's goals are different. And everyone's expectations are different. There are about one or two million podcasts but there's a lot that can't get past seven or eight episodes.

Once you get past those hurdles, just imagine what you're going to become, the relationships you're going to build, and who you're going to meet.

Resources Mentioned:

On Air Brands

PodMAX

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