According to today's guest, Amethyst Mahoney, “The information age is dead. Now we need to create space to allow people to process information”.  

So if you're discouraged because your posts on your Facebook business page are reaching no one ... unless and until you shell out some dough for advertising ... don't dismay. It turns out that Facebook groups are fast becoming THE way to attract and engage potential clients now anyway. And the best part? They're free, they reach people you may be trying to attract ... and they're a great forum for engagement.

In this no-fluff interview Amethyst does a great job of explaining how to use Facebook groups to create a space to deliver value, showcase your expertise and allow people to get to know, like and trust you ... on their terms.