Join Scott and Nikole on the Ca$hflow $how as they discuss essential topics for small business owners. In this episode, they delve into Customer Acquisition Cost (CAC), explaining its importance, how to calculate it, and strategies to reduce it.

Download Nikole’s Marketing ROI calculator and watch the video instructions 

https://resources.momentumaccounting.com/marketing-calculator

Chapters:

00:00 Introduction

01:00 Welcome Back: Class is in Session

01:10 Understanding Customer Acquisition Cost (CAC)

02:16 Calculating Marketing Costs

05:59 Optimizing Marketing Strategies

14:05 Improving Conversion Rates

18:58 Leveraging Organic Growth Channels

19:38 Conclusion and Resources

📣 Shout Outs: Terrell Turner

⬇️Videos Referenced⬇️

https://youtu.be/uJICoFkpiB8

🔗 Connect With Us On Linkedin! 🔗

Nikole Mackenzie

📎 https://www.linkedin.com/in/nikolemackenzie/

Momentum Accounting

📎 https://momentumaccounting.com/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Padgett NC

📎 https://www.padgettnc.com

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/