In this episode of The Ca$hflow $how, Scott and Nikole guide small business owners through the final steps of understanding and calculating Return on Investment (ROI) for their marketing dollars. This episode, Part 3 of a series, focuses on the practical application of previously discussed metrics: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Understand your ROI for marketing now!

Download Nikole’s Marketing ROI calculator and watch the video instructions 

https://resources.momentumaccounting.com/marketing-calculator

Chapters:

00:00 Introduction 

01:00 Welcome Back and ROI Overview 

03:28 Practical ROI Examples 

04:32 Interpreting ROI Results 

07:02 Next Steps and Pricing Strategy 

07:54 Conclusion

⬇️Videos Referenced⬇️

Calculating LTV (https://youtu.be/uJICoFkpiB8)

Understanding CAC (https://youtu.be/IyDPGrq2rPM)

🔗 Connect With Us On Linkedin! 🔗

Nikole Mackenzie

📎 https://www.linkedin.com/in/nikolemackenzie/

Momentum Accounting

📎 https://momentumaccounting.com/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Padgett NC

📎 https://www.padgettnc.com

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags:

#MarketingROI #CustomerAcquisition #SmallBusiness #Profitability #LifetimeValue #CACCalculation #ROIExamples #ROIRatio #MarketingStrategy #BusinessGrowth #SalesCosts #MarketingCosts #MarketingTools #PricingStrategy #MarketingROICalculator #PodcastEpisode #MaximizingROI #ROIExplanation #BusinessOwners #MarketingAdvice