In today's episode, we take a look at the brand "MSCHF", commonly known for their out-of-the-box footwear, testing the limits of what people will buy, and most importantly, their genius marketing strategies. MSCHF recently released a product called "The Big Red Boot" or "BRB" which has gained an astronomical amount of hype in the streetwear scene, with influencers all over the world donning the bright red cartoon shoes and posting them on their social media. 

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