True success is built on passion, relationships, and a commitment to values. Sam Tannahill’s journey reminds us that meaningful impact comes from leading with authenticity, fostering community, and continuously seeking new challenges—both in business and in life.

Sam shares how his passion for people, process, and sustainability shaped his career from working in a Los Angeles wine shop to co-founding A to Z Wineworks, Oregon’s largest winery. Along the way, he reflects on the challenges and triumphs of growing a business rooted in community and sustainability—from becoming the world’s first B Corp certified winery to redefining relationships with growers. 

In this deeply personal conversation, Sam also discusses his transition beyond the wine world, his pursuit of endurance challenges, and his search for meaningful community in the next chapter of his life. Whether you’re an entrepreneur, a wine enthusiast, or someone passionate about sustainable business, this episode offers a rich blend of insights and inspiration.

Creative Alchemy is a production of Straw to Gold, Inc.
 

Music written and performed by Aaron Peterson. Visit https://www.aaronkmusic.com/ to learn more about Aaron.

To learn about all things Straw to Gold, please visit our website www.straw-gold.com or find us on Instagram https://www.instagram.com/straw_to_gold/ or LinkedIn https://www.linkedin.com/company/straw-to-gold/