On this episode, Dr. Ivo Ganchev interviews Dennis Yu at length about stories from his career and the importance of humanity in branding. The show includes discussions on the value of using data and its limitations, social media ads and best practices for developing a strong personal brand. Dennis has worked at the highest level as an executive at Yahoo and American Airlines. He has managed marketing campaigns worth over 1 billion dollars and recently created the popular "Dollar a Day" marketing strategy. Dennis is currently the CTO of Blitzmetrics, a digital marketing company that partners with schools to train young adults and aims to create 1 million new jobs globally. Learn more about him on https://dennisyu.com/ and https://blitzmetrics.com/ The Branding Boardroom was created by Dr. Ivo Ganchev and produced by TopBrand Union. Highlights from the show are distributed in China through Economic View (Business Bureau of China News Service). Learn more here: - The Branding Boardroom: http://www.thebrandingboardroom.com/ - Dr. Ivo Ganchev: http://www.ivoganchev.com/ - TopBrand Union: http://www.brandcn.com/ - Economic View: http://www.jwview.com/