In this episode of the Cashflow Show, Scott and Nikole dive into the foundational aspects of SaaS startups in the first part of their three-part series. They explore different business models, essential metrics, and terminologies that are crucial for understanding and advising tech companies. From customer acquisition costs (CAC) to monthly recurring revenue (MRR), this episode is packed with insights for small business owners and advisors looking to navigate the complexities of the tech startup landscape. Tune in to learn how to manage your finances and scale your business effectively.

Chapters:

00:00 Introduction 

01:15 Understanding Different Business Models 

02:02 Key Terminology for SaaS Startups 

04:20 Funding Stages: Friends, Family, and Fools 

07:11 Understanding SAFE Notes 

11:57 Series A Funding and Beyond 

14:36 Burn Rate and Runway 

19:14 Customer Acquisition Cost (CAC) 

23:21 Bonus Terms: MRR, ARR, and NRR 

27:59 Conclusion

⬇️Videos Referenced⬇️

Episode 25 - How to Measure Your Marketing Dollars: Part 2 Understanding CAC

(https://youtu.be/IyDPGrq2rPM)

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Nikole Mackenzie

📎 https://www.linkedin.com/in/nikolemackenzie/

Momentum Accounting

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Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Padgett NC

📎 https://www.padgettnc.com

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/