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E031: Building and Reinventing Your Personal Brand with Liz Heller
Part of reinvention is the ability to let go of things that no longer serve you. Therefore, it takes some introspection to really figure out who you are as a brand and the values you hold dear. Today, Liz Heller joins us to talk about the reinvention process and how you can build your personal brand that’s aligned with your purpose and your values.
Liza, a Managing Partner at mem Brain, LLC, is a tech and media innovator, entrepreneur, investor, and producer with a career in cultural creation, global brand marketing, and social good. Liz is a digital alchemist, working at the nexus of tech culture, brand, community, and purpose. She was recognized by USA Today as the "godmother" of the women's cyber movement in Hollywood. Liz's award-winning career spans tech entertainment, film, and music.
Here are some power takeaways from today’s conversation:
Episode Highlights:
Recognizing Your Values and Understanding Who You Are as a Brand
Many women reinvent themselves as a brand constantly. A great example would be Madonna who reinvented herself all the time and we see it all the time with the amazing artists right now.
It's also important to recognize your values. There could be a lot of things you do that you enjoy, but they don't necessarily make you happy when you look at your time and how you want to spend it.
Grieving as Part of Your Reinvention Process
It’s okay to grieve the end of something. It’s not just about the loss of somebody, but also the loss of something, such as letting go of your work because you’ve got to do something else. Because ending it allows yourself room for things that you might enjoy more and that will make you happy.
Sometimes, it doesn't happen right away and it takes a moment – whether it's meditating, writing, journaling, thinking, talking to your friends, whatever that is. Listen to it and align it with your intentions because we have all these great intentions but they could add another layer of pressure on us. Break that down to figure out what makes sense and how you can end things. It doesn’t mean you’re walking away tomorrow, but be able to recognize where you need to call it.
Ways to Build Your Personal Brand
Figure out the way you want to introduce yourself and be introduced. You want two things to happen with an introduction: you want somebody to either be interested in you and what you do, or you want them to connect you with someone who could utilize what you do. Therefore, make it so concise that it reflects who you are, and get somebody to say one of those two things.
Make sure you have time for yourself. Spend the first hour dedicated to yourself and break it down into segments. Spend the first 20 minutes doing something that gets your body going to give you energy throughout the day. For the second 20 minutes, go after something you need to really tackle to give you a sense of accomplishment. For the third 20 minutes, digest something that will benefit you, your business, and your personal brand that will keep you abreast and ahead of the competition.
Links to Resources:
https://www.linkedin.com/in/lizheller
www.SharpeAlliance.com
www.TheReinventionExchange.com
Book: RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?
Available on Amazon Books and Apple Books
THE POWER OF REINVENTION Podcast on Apple, Google, Spotify, Anchor and more...
View all episodes
By Kathi Sharpe-Ross
4.8
2323 ratings
Part of reinvention is the ability to let go of things that no longer serve you. Therefore, it takes some introspection to really figure out who you are as a brand and the values you hold dear. Today, Liz Heller joins us to talk about the reinvention process and how you can build your personal brand that’s aligned with your purpose and your values.
Liza, a Managing Partner at mem Brain, LLC, is a tech and media innovator, entrepreneur, investor, and producer with a career in cultural creation, global brand marketing, and social good. Liz is a digital alchemist, working at the nexus of tech culture, brand, community, and purpose. She was recognized by USA Today as the "godmother" of the women's cyber movement in Hollywood. Liz's award-winning career spans tech entertainment, film, and music.
Here are some power takeaways from today’s conversation:
Episode Highlights:
Recognizing Your Values and Understanding Who You Are as a Brand
Many women reinvent themselves as a brand constantly. A great example would be Madonna who reinvented herself all the time and we see it all the time with the amazing artists right now.
It's also important to recognize your values. There could be a lot of things you do that you enjoy, but they don't necessarily make you happy when you look at your time and how you want to spend it.
Grieving as Part of Your Reinvention Process
It’s okay to grieve the end of something. It’s not just about the loss of somebody, but also the loss of something, such as letting go of your work because you’ve got to do something else. Because ending it allows yourself room for things that you might enjoy more and that will make you happy.
Sometimes, it doesn't happen right away and it takes a moment – whether it's meditating, writing, journaling, thinking, talking to your friends, whatever that is. Listen to it and align it with your intentions because we have all these great intentions but they could add another layer of pressure on us. Break that down to figure out what makes sense and how you can end things. It doesn’t mean you’re walking away tomorrow, but be able to recognize where you need to call it.
Ways to Build Your Personal Brand
Figure out the way you want to introduce yourself and be introduced. You want two things to happen with an introduction: you want somebody to either be interested in you and what you do, or you want them to connect you with someone who could utilize what you do. Therefore, make it so concise that it reflects who you are, and get somebody to say one of those two things.
Make sure you have time for yourself. Spend the first hour dedicated to yourself and break it down into segments. Spend the first 20 minutes doing something that gets your body going to give you energy throughout the day. For the second 20 minutes, go after something you need to really tackle to give you a sense of accomplishment. For the third 20 minutes, digest something that will benefit you, your business, and your personal brand that will keep you abreast and ahead of the competition.
Links to Resources:
https://www.linkedin.com/in/lizheller
www.SharpeAlliance.com
www.TheReinventionExchange.com
Book: RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?
Available on Amazon Books and Apple Books
THE POWER OF REINVENTION Podcast on Apple, Google, Spotify, Anchor and more...