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E032 - Organic traffic to affiliate publishers is getting smashed
We've all heard the rumors around SEO traffic drying up for publishers. Today I riff on what's going on, why it's happening, and what lenders should be doing about it.
This is a supplement to something I recently published on The Free Toaster Newsletter.
https://www.thefreetoaster.com/p/the-seo-apocalypse-has-arrived-9812
*****
A word from our sponsor, Spinwheel:
Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!
https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=sep
A word from our sponsor, Fintel Connect
Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.
https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast
A word from our sponsor, New Market Growth:
New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.
Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.
www.newmarketgrowth.com
If you'd like help planning or implementing your affiliate marketing strategy, email us at [email protected]
Subscribe to the Free Toaster Newsletter:
www.thefreetoaster.com/
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By thefreetoasterWe've all heard the rumors around SEO traffic drying up for publishers. Today I riff on what's going on, why it's happening, and what lenders should be doing about it.
This is a supplement to something I recently published on The Free Toaster Newsletter.
https://www.thefreetoaster.com/p/the-seo-apocalypse-has-arrived-9812
*****
A word from our sponsor, Spinwheel:
Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!
https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=sep
A word from our sponsor, Fintel Connect
Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.
https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast
A word from our sponsor, New Market Growth:
New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.
Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.
www.newmarketgrowth.com
If you'd like help planning or implementing your affiliate marketing strategy, email us at [email protected]
Subscribe to the Free Toaster Newsletter:
www.thefreetoaster.com/