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E038: The Reinvention of Influencers with Chris Detert
After a series of course corrections and Reinventions in his life, Chris Detert is proof that if you just keep yourself open to what's possible and enjoy every aspect of it, you can definitely forge your own path to success.
Chris Detert is the Chief Communications Officer at Influential, a leading technology platform that connects brands with audiences via transparent data and machine learning. With over 15 years of experience leading top brands and agencies, Chris played an instrumental part in the launch and continued growth of the company. Since the pandemic hit, their business has doubled in size with over 150 employees and currently hiring 30 new jobs.
Here are some power takeaways from today’s conversation:
The Reinvention of Influencers
Chris Detert played a huge role in growing Von Dutch, a fashion brand that grew into a multi-million dollar business at its peak. Back in the days, the early influencers were the musicians, the actors, and the Hollywood tastemakers. And Chris brought in hundreds of celebrities into their store as part of their marketing efforts.
Now with social media, we’re seeing a huge shift in marketing including the Reinvention of influencers. By using data and analytics, businesses are now able to easily reach their target audience, and even niche down to specific markets.
Not Your Average Influencer Marketing Company
Influential is the largest influencer marketing company. However, the company’s objective is much different than just typical influencer marketing. At its core, they're a data and conversion company that structures data using AI through IBM Watson and conversion technology to make actual results (ex. foot traffic into stores).
Links to Resources:
Influential
www.SharpeAlliance.com
www.TheReinventionExchange.com
RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?
Available on Amazon Books and Apple Books
THE POWER OF REINVENTION Podcast on Apple, Google, Spotify, Anchor and more...
View all episodes
By Kathi Sharpe-Ross
4.8
2323 ratings
After a series of course corrections and Reinventions in his life, Chris Detert is proof that if you just keep yourself open to what's possible and enjoy every aspect of it, you can definitely forge your own path to success.
Chris Detert is the Chief Communications Officer at Influential, a leading technology platform that connects brands with audiences via transparent data and machine learning. With over 15 years of experience leading top brands and agencies, Chris played an instrumental part in the launch and continued growth of the company. Since the pandemic hit, their business has doubled in size with over 150 employees and currently hiring 30 new jobs.
Here are some power takeaways from today’s conversation:
The Reinvention of Influencers
Chris Detert played a huge role in growing Von Dutch, a fashion brand that grew into a multi-million dollar business at its peak. Back in the days, the early influencers were the musicians, the actors, and the Hollywood tastemakers. And Chris brought in hundreds of celebrities into their store as part of their marketing efforts.
Now with social media, we’re seeing a huge shift in marketing including the Reinvention of influencers. By using data and analytics, businesses are now able to easily reach their target audience, and even niche down to specific markets.
Not Your Average Influencer Marketing Company
Influential is the largest influencer marketing company. However, the company’s objective is much different than just typical influencer marketing. At its core, they're a data and conversion company that structures data using AI through IBM Watson and conversion technology to make actual results (ex. foot traffic into stores).
Links to Resources:
Influential
www.SharpeAlliance.com
www.TheReinventionExchange.com
RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?
Available on Amazon Books and Apple Books
THE POWER OF REINVENTION Podcast on Apple, Google, Spotify, Anchor and more...