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In this episode of the Agents of Innovation Podcast, David Knies is joined by Jessica Anselmi, Head of Marketing at online plant retailer The Sill. Prior to becoming part of the leadership team at The Sill, Jessica led innovation teams at Dunkin' Brands and Panera Bread, and worked in PR with a number of leading agencies focused on corporate social responsibility. They discuss working within big established brands and adjusting to the culture of a high growth, venture-backed start-up. Instead of the big company "culture of no" that can often kill innovation, Jessica prefers the entrepreneurial "Yes, and" culture of The Sill, which is about elevating great ideas and turning them into action with an emphasis on pace, not perfection.
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In this episode of the Agents of Innovation Podcast, David Knies is joined by Jessica Anselmi, Head of Marketing at online plant retailer The Sill. Prior to becoming part of the leadership team at The Sill, Jessica led innovation teams at Dunkin' Brands and Panera Bread, and worked in PR with a number of leading agencies focused on corporate social responsibility. They discuss working within big established brands and adjusting to the culture of a high growth, venture-backed start-up. Instead of the big company "culture of no" that can often kill innovation, Jessica prefers the entrepreneurial "Yes, and" culture of The Sill, which is about elevating great ideas and turning them into action with an emphasis on pace, not perfection.