I’ve started about 6-7 official businesses in my lifetime. This is dating all the way back to when I lived at home, and filled out official paperwork for PA, opening up a business bank account and everything. This was before the days of LegalZoom, and the process was god awful. I didn’t have money for a lawyer to handle everything. But still, there’s nothing like that feeling of receiving those official documents, and swiping the company card at Best Buy to grab a new laptop for your business. Even though I enjoyed starting and running those businesses, it wasn’t until the last two that I figured out this one angle for building success at a fast rate. And this is an angle that most seem to miss when starting their own businesses. I wish I could’ve figured some of these things out from the first business, as it probably would’ve saved me a lot of wasted time and effort, and also would have paved the way for earlier success. But I’m grateful to understand it now better than ever. In this episode of The BCE Podcast, I break down the lessons I learned by forming Soul Surplus, and what I learned along the way.

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