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E051: How to Launch a Successful Podcast with Larry Roberts
Launching a podcast is a huge endeavor. It takes more than just recording into your phone and hoping people will listen to it. Podcasting has shifted to a whole new level today. More and more people are leveraging podcasts to solidify their brand, grow their business, and expand their network. However, it’s not for everyone!
In today’s episode, high-energy and charismatic podcaster, speaker, bestselling author, and international top-rated course creator, Larry Roberts, shares a ton of great insights into how to launch a successful podcast.
Here are some power takeaways from today’s conversation:
Episode Highlights:
Digging Into Moments of Fear
We all deal with the fear of doing something new all the time, especially with everything we’ve all been through during the pandemic. Ultimately, it’s a choice you have to make. How do you choose to deal with fear? It’s a matter of learning how to navigate through those moments when the world is just not handing you the things you want and figuring out a way to recreate or Reinvent yourself.
Why Podcasting Isn’t for Everybody
While there has been an increase in the number of podcasts during the pandemic, we are now starting to see a downward shift because people have realized it takes more than just a mic to do it – successfully.
If your goal is to reach an audience and deliver a message, it has to go beyond that. It has to be more than just recording into your phone. Especially with the influx of corporate media, every media outlet now has a podcast, and they're all professionally produced, edited, and audio-engineered. Therefore, you have to create that experience where people look forward to listening to it. Unfortunately, those days of grabbing your phone, recording an episode, and calling it a podcast are all gone.
What It Takes to Launch a Successful Podcast
First, understand why you’re starting a podcast. What is your goal for the podcast? How do you provide a great listening experience to your audience? If your goal is to connect with your clients, create a listening experience to make sure you draw the listener. At the basic level, you need these critical elements: microphone, recording device, podcast host, media, and distribution.
Once you have determined your goal, identify your listener, which allows you to customize the marketing plan for your show. If you have a business show, you may lean towards LinkedIn for most of your marketing efforts. If you're targeting the younger generation, you may think about TikTok or Instagram reels.
Links to Resources:
www.readilyrandom.com
Podfest Messenger
www.SharpeAlliance.com
www.TheReinventionExchange.com
RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?
Available on Amazon Books and Apple Books
THE POWER OF REINVENTION Podcast on Apple, Google, Spotify, Anchor and more...
View all episodes
By Kathi Sharpe-Ross
4.8
2323 ratings
Launching a podcast is a huge endeavor. It takes more than just recording into your phone and hoping people will listen to it. Podcasting has shifted to a whole new level today. More and more people are leveraging podcasts to solidify their brand, grow their business, and expand their network. However, it’s not for everyone!
In today’s episode, high-energy and charismatic podcaster, speaker, bestselling author, and international top-rated course creator, Larry Roberts, shares a ton of great insights into how to launch a successful podcast.
Here are some power takeaways from today’s conversation:
Episode Highlights:
Digging Into Moments of Fear
We all deal with the fear of doing something new all the time, especially with everything we’ve all been through during the pandemic. Ultimately, it’s a choice you have to make. How do you choose to deal with fear? It’s a matter of learning how to navigate through those moments when the world is just not handing you the things you want and figuring out a way to recreate or Reinvent yourself.
Why Podcasting Isn’t for Everybody
While there has been an increase in the number of podcasts during the pandemic, we are now starting to see a downward shift because people have realized it takes more than just a mic to do it – successfully.
If your goal is to reach an audience and deliver a message, it has to go beyond that. It has to be more than just recording into your phone. Especially with the influx of corporate media, every media outlet now has a podcast, and they're all professionally produced, edited, and audio-engineered. Therefore, you have to create that experience where people look forward to listening to it. Unfortunately, those days of grabbing your phone, recording an episode, and calling it a podcast are all gone.
What It Takes to Launch a Successful Podcast
First, understand why you’re starting a podcast. What is your goal for the podcast? How do you provide a great listening experience to your audience? If your goal is to connect with your clients, create a listening experience to make sure you draw the listener. At the basic level, you need these critical elements: microphone, recording device, podcast host, media, and distribution.
Once you have determined your goal, identify your listener, which allows you to customize the marketing plan for your show. If you have a business show, you may lean towards LinkedIn for most of your marketing efforts. If you're targeting the younger generation, you may think about TikTok or Instagram reels.
Links to Resources:
www.readilyrandom.com
Podfest Messenger
www.SharpeAlliance.com
www.TheReinventionExchange.com
RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?
Available on Amazon Books and Apple Books
THE POWER OF REINVENTION Podcast on Apple, Google, Spotify, Anchor and more...