In this episode, Jack Bailey joins Milou and Brian to share his extensive experience in IT and sales enablement, emphasizing the importance of effective communication in technology. He discusses the role of storytelling in making complex topics more relatable and the significance of data management strategies. The conversation also touches on the evolving nature of privacy and security, the necessity of sales enablement in startups, and the challenges of technical communication. Jack provides valuable insights into how to engage with different audiences and the importance of understanding their needs.

MEDDIC - https://meddicc.com/meddpicc-sales-methodology-and-process

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