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E06: Noel Brady, COO @ ProjectMark, the CRM for Construction
Noel Brady - ProjectMark
Noel Brady is co-founder and COO of ProjectMark, a construction-specific CRM. He spent 10 years as a project manager across Irish, UK, and US markets, most recently with Tishman Construction on a $2 billion project in downtown San Francisco.
The company started because Noel kept seeing contractors lose work despite being qualified. "Death by a thousand cuts" - messy BD processes, uncoordinated proposals, disjointed procurement. He and his co-founders knew these companies could deliver on site, but they were getting knocked out in the selection process.
The bigger problem: 47% of construction workers are aging out over the next few years. Knowledge lives in people's heads, and if that transfer doesn't happen, the industry's in trouble. You can't just pick up the phone and call the guy who built a similar project down the street anymore - you need that information centralized and searchable.
Why companies choose ProjectMark:
- Built specifically for construction workflows, terminology, and processes
- Deep integration with Vista (biggest ERP in the market) to pull project history, financials, team data
- Uses that historical data to help pick the right opportunities, not just the biggest ones
- 90% of their product roadmap comes from customer feedback
The "Moneyball" approach:
ProjectMark doesn't automatically tell you to chase every billion-dollar opportunity. That project might kill your business. Instead, it might recommend five $10M projects where you've worked with the client before, your backlog is lower, and you have the right team available to actually win and deliver.
We talked about pre-construction, why construction companies get weeks not months to prove software value, and how their dev team 3X'd productivity using tools like Cursor. Noel's clear that you can't vibe code an enterprise CRM - you can build the shell, but not something that services thousands of businesses.
Trimble Corporate Ventures is on their cap table. The goal is to be the next Procore, but in a different space - CRM as the hub with spokes coming off it for resource planning, financials, proposals, and AI-powered business insights.
Find ProjectMark at projectmark.com. Noel's on LinkedIn.
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By Boyne LabsNoel Brady - ProjectMark
Noel Brady is co-founder and COO of ProjectMark, a construction-specific CRM. He spent 10 years as a project manager across Irish, UK, and US markets, most recently with Tishman Construction on a $2 billion project in downtown San Francisco.
The company started because Noel kept seeing contractors lose work despite being qualified. "Death by a thousand cuts" - messy BD processes, uncoordinated proposals, disjointed procurement. He and his co-founders knew these companies could deliver on site, but they were getting knocked out in the selection process.
The bigger problem: 47% of construction workers are aging out over the next few years. Knowledge lives in people's heads, and if that transfer doesn't happen, the industry's in trouble. You can't just pick up the phone and call the guy who built a similar project down the street anymore - you need that information centralized and searchable.
Why companies choose ProjectMark:
- Built specifically for construction workflows, terminology, and processes
- Deep integration with Vista (biggest ERP in the market) to pull project history, financials, team data
- Uses that historical data to help pick the right opportunities, not just the biggest ones
- 90% of their product roadmap comes from customer feedback
The "Moneyball" approach:
ProjectMark doesn't automatically tell you to chase every billion-dollar opportunity. That project might kill your business. Instead, it might recommend five $10M projects where you've worked with the client before, your backlog is lower, and you have the right team available to actually win and deliver.
We talked about pre-construction, why construction companies get weeks not months to prove software value, and how their dev team 3X'd productivity using tools like Cursor. Noel's clear that you can't vibe code an enterprise CRM - you can build the shell, but not something that services thousands of businesses.
Trimble Corporate Ventures is on their cap table. The goal is to be the next Procore, but in a different space - CRM as the hub with spokes coming off it for resource planning, financials, proposals, and AI-powered business insights.
Find ProjectMark at projectmark.com. Noel's on LinkedIn.