This week I Talk About GEO vs SEO

 

Upcoming Events

• WordCamp Galicia - Oct 3-5, 2025

 

Segment 1: In the News

• Hackers Exploiting WordPress Websites With Silent Malware to Gain Admin Access
  • DebugMaster Pro plugin
• Had an impromptu video/zoom with Marcus Burnett of WPThe World “FAME”… showed me a new feature on the site.. coming soon.  Wicked cool imo… thats all I can say.. just that hint! 

 

Segment 2:  GEO vs SEO

Resources to Learn GEO

1. CXL: Optimize Pages for AI Search with AEO / GEO (cohort course) A live, interactive course where you’ll build comparison-driven content that LLMs prefer, audit your visibility, and get hands-on feedback. (CXL)
2. Uberall Academy: Introduction to GEO: Generative Engine Optimization A short online course (5 chapters) that teaches how to optimize for AI summaries, voice search, and AI Overviews. Great for getting your feet wet. (Uberall Academy)
3. Rankability’s GEO Course (in their Academy) A full 8-module video course on AI-first search, combining classic SEO fundamentals with GEO tactics. (Rankability)
4. LearningSEO.io — Optimize for AI Search (GEO, AEO, LLMO) A free deep dive roadmap / guide covering fundamentals, technical stuff, and measurement tools. Good reference to return to. (LearningSEO.io)
5. Backlinko’s Generative Engine Optimization (GEO) Guide A practical, up-to-date walkthrough of GEO tactics — how to structure content, where to get cited, etc. (Backlinko)

 

Segment 3: Tool of the Week

• Tip: Backup your data!