Episode Overview

Join host Nicole Saunches in this powerful conversation with business coach and trauma expert Shakti Rios, founder of Phnx Legacy. Discover how human design and emotional freedom technique (EFT) can revolutionize your approach to business, helping you work in alignment with your natural wiring rather than against it.

In This Episode, You'll Learn:

About Human Design:

• What human design is and how it combines ancient wisdom systems like astrology, the I Ching, chakras, and the Kabbalah
• How understanding your unique energetic architecture can unlock your path to success
• Why trying to follow everyone else's business strategies drowns out your originality and success potential
• The difference between living "correctly" (aligned with your design) versus operating against your nature

Business Strategy & Positioning:

• The critical difference between marketing your services versus presenting a transformational offer
• How to stand out in a crowded market and stop competing on price alone
• Why positioning determines the quality of clients you attract
• Real-world example: How specialization can make you incomparable in your industry

Emotional Freedom Technique (EFT):

• How EFT can clear years of baggage in a single session
• The neuroscience behind tapping and how it regulates your stress response
• Remarkable success stories including helping clients with PTSD, brain injuries, and even Lou Gehrig's disease
• Why EFT doesn't require you to relive traumatic experiences to heal from them

Guest Bio

Shakti Rios is a first-generation Cuban-American entrepreneur, homeschooling mom of two, and master EFT practitioner with over 16 years of entrepreneurial experience. After spending over a decade as a trauma-focused massage therapist working with complex cases, she founded Phnx Legacy to help entrepreneurs understand their unique design and achieve success in alignment with their natural wiring.

Key Quotes

"When you learn how to sell according to your nature, it's a game changer. They're just all of a sudden excited about it."

"Every type is really designed to succeed differently... one of the biggest mistakes we make is that we try to be like everybody else, especially when we're building businesses."

"Selling is a sacred experience when you are selling something that's really worthwhile and you're doing it in a way that is super full of integrity—you are changing someone's life in an instant."

Resources & Links

Connect with Shakti Rios:

• Instagram: @shakti.rios
• Website: phnxlegacy.com

Mentioned in This Episode:

• St. Pete Girl Boss networking group
• Human Design System
• Emotional Freedom Technique (EFT)

About the Selling St. Pete Podcast

Hosted by Nicole Saunches, the Selling St. Pete Podcast explores the vibrant entrepreneurial ecosystem of St. Petersburg, Florida—a mecca for small business owners and entrepreneurs. Each episode features conversations with local business leaders, coaches, and innovators who are building authentic, purpose-driven businesses.