Doug Vincent - Mastt

Doug Vincent is co-founder and CEO of Mastt, a construction project management platform focused on cost tracking and financial controls. They've got customers managing billions in projects across 10 countries.

Doug's been deploying AI in the product for a while now, so we talked about what that actually looks like in practice:

• AI agents read through contracts, invoices, and progress claims (even 500-page documents) and auto-populate the cost tracker
• Takes work that used to require 30 minutes to an hour down to about 15 seconds
• The AI reviews payments against contract terms and flags non-compliance issues that project managers typically miss
• Users can QA the data as it comes in until they trust it enough to run in the background

We got into how Mastt started. Doug was working on a big government portfolio, drowning in thousands of spreadsheets that all had different formats. Told his boss "enough of this madness" and built software to roll up project finances automatically. That first client is still a customer today.

Other stuff we covered:

• Why they run a freemium model in an industry that's traditionally enterprise sales-led
• His advice to founders: avoid innovation budgets and transformation teams, focus on core workflows with real customers who'll actually pay
• 30% of their business is outside Australia, all organic growth—no paid ads
• Where he sees this going: AI project team members you interact with via email like another human

Doug's also coaching other construction tech founders and thinks Australia leads the world on construction tech adoption because we've got less labour and need software to move things forward.

Find Mastt at mastt.com (two T's). Doug's on LinkedIn as Vincent Doug.