In this episode, John Carter shares his thoughts on why companies should look beyond their core in their innovation efforts. Namely, Innovation beyond the core is often easier and faster, and leads to high margin growth opportunities. John also shares his thoughts on how companies can actually tackle these opportunities and make the most out of them.

John is the founder of TCGen. He’s advised a number of world class companies like Apple and Amazon with their product development and innovation processes.

A written transcript of the episode is available here: https://www.viima.com/blog/innovation-beyond-the-core