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E07 What Works on Social Media Now, A History - Dan Peterson
INTERVIEWING SOCIAL MEDIA MARKETING'S DAN PETERSON
In today's episode, I'm talking to Dan Peterson. Dan owns a social media marketing firm. We go through pretty much an entire history of social media starting from 2010 going up until present day. And I thought it to be a really fun educational topic.
EXPERTS DISCUSSING THE HISTORY OF SOCIAL MEDIA
Drake: Dan Peterson has been in social media for just shy of eleven years. Next month marks the anniversary of his first social media birthday. We'll talk about his experiences.
WHAT DID GROWING UP IN A FAMILY OF ENTREPRENEURS TEACH YOU
Growing up in a family of entrepreneurs taught him a lot about work ethic. His digital agency was designed to plug holes and to give entrepreneurs some kind of solution. Now, almost eleven years later, Flipswitch is a success.
THE CHALLENGES OF SMALL BUSINESS MARKETING
Marketing was one of the big holes that I noticed as I got older. Small business owners don't have infinite pockets, deep pockets for anything. I wanted it to be a thing where they're over the moon ecstatic that we're helping them. Just the other day, I got an email saying that's exactly why I do this.
HOW TO SELL SOCIAL MEDIA TO YOUR BUSINESS
A lot of small businesses don't have a good website. Having some kind of Google Analytics in place to track where this traffic is going. Bad websites are very prevalent nowadays. Have someone else check your website out from a third party friend or family member.
HOW TO MANAGE SOCIAL MEDIA EFFECTIVELY
Business owners started thinking that they could do their own social media and they could be really good at it. Now there's so many pages, so much to do. The best thing business owners can do for themselves is to educate themselves.
HOW TO USE SOCIAL MEDIA EFFECTIVELY IN THE 2020S
The whole game of social media really, it's all just attention and how fast or how much you can get your audience to pay attention to you. If you are unable to generate attention, then you've got nothing. One good takeaway is to reverse engineer what you're doing and look through the lens of your customer.
GO ORGANIC
Go organic as much as you can. If you go hyper local and you build an audience and nurture that audience at an organic level, you don't have to spend as much on ads. Make sure that you have a goal in mind for the ad, not just a boost, and show it to everybody.
FACEBOOK, INSTAGRAM, TIKTOK
All of these platforms are starting to merge their methods and their audiences. Instead of being social media, it's more interest based media. The transition from social to interest based is going to be a really interesting paradigm shift for brands and marketers.
SHORT FORM VIDEO HAS CHANGED THE WAY VIDEO PRODUCTION IS MADE
Short form video has changed the way video production actually happens. On a small scale, now we're starting to see a swing back from professional video. Five years from now it's going to be even more so where what is a professionally produced video?
HOW TO ATTRACT TALENT THROUGH SOCIAL MEDIA
With all these boomers retiring and the labor shortage intensifying, how am I putting out content to attract workers? Companies are going to have to attract talent based on their culture, leadership style, vibe. It's a really interesting time for employers and they better get their heads on straight.
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By Drake ScifersINTERVIEWING SOCIAL MEDIA MARKETING'S DAN PETERSON
In today's episode, I'm talking to Dan Peterson. Dan owns a social media marketing firm. We go through pretty much an entire history of social media starting from 2010 going up until present day. And I thought it to be a really fun educational topic.
EXPERTS DISCUSSING THE HISTORY OF SOCIAL MEDIA
Drake: Dan Peterson has been in social media for just shy of eleven years. Next month marks the anniversary of his first social media birthday. We'll talk about his experiences.
WHAT DID GROWING UP IN A FAMILY OF ENTREPRENEURS TEACH YOU
Growing up in a family of entrepreneurs taught him a lot about work ethic. His digital agency was designed to plug holes and to give entrepreneurs some kind of solution. Now, almost eleven years later, Flipswitch is a success.
THE CHALLENGES OF SMALL BUSINESS MARKETING
Marketing was one of the big holes that I noticed as I got older. Small business owners don't have infinite pockets, deep pockets for anything. I wanted it to be a thing where they're over the moon ecstatic that we're helping them. Just the other day, I got an email saying that's exactly why I do this.
HOW TO SELL SOCIAL MEDIA TO YOUR BUSINESS
A lot of small businesses don't have a good website. Having some kind of Google Analytics in place to track where this traffic is going. Bad websites are very prevalent nowadays. Have someone else check your website out from a third party friend or family member.
HOW TO MANAGE SOCIAL MEDIA EFFECTIVELY
Business owners started thinking that they could do their own social media and they could be really good at it. Now there's so many pages, so much to do. The best thing business owners can do for themselves is to educate themselves.
HOW TO USE SOCIAL MEDIA EFFECTIVELY IN THE 2020S
The whole game of social media really, it's all just attention and how fast or how much you can get your audience to pay attention to you. If you are unable to generate attention, then you've got nothing. One good takeaway is to reverse engineer what you're doing and look through the lens of your customer.
GO ORGANIC
Go organic as much as you can. If you go hyper local and you build an audience and nurture that audience at an organic level, you don't have to spend as much on ads. Make sure that you have a goal in mind for the ad, not just a boost, and show it to everybody.
FACEBOOK, INSTAGRAM, TIKTOK
All of these platforms are starting to merge their methods and their audiences. Instead of being social media, it's more interest based media. The transition from social to interest based is going to be a really interesting paradigm shift for brands and marketers.
SHORT FORM VIDEO HAS CHANGED THE WAY VIDEO PRODUCTION IS MADE
Short form video has changed the way video production actually happens. On a small scale, now we're starting to see a swing back from professional video. Five years from now it's going to be even more so where what is a professionally produced video?
HOW TO ATTRACT TALENT THROUGH SOCIAL MEDIA
With all these boomers retiring and the labor shortage intensifying, how am I putting out content to attract workers? Companies are going to have to attract talent based on their culture, leadership style, vibe. It's a really interesting time for employers and they better get their heads on straight.