In this episode of the Innovation Room podcast, we’ll be focusing on a very important and interesting, but often challenging and misunderstood topic: the pricing of innovation and new products.

Pricing is a cross-functional, and extremely powerful tool for not just driving and optimizing profitability, but also determining the feasibility of an innovation early on.

To help us better understand the topic, we have Kyle Westra with us. He currently works as a manager for Wiglaf Pricing and has actually written a book called The New Invisible Hand on the topic.

A written transcript is available at https://www.viima.com/blog/pricing-innovation 

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Here are links to other resources mentioned during the interview: