Vance Wingate, VP of Internal Communications and Construction at Half Price Books, joins The Frontline Factorto share his 30+ year journey from bookstore floor to the C-suite. He reveals what it really takes to modernize a legacy retail brand—how listening to employee feedback transformed their POS system, why targeting communication is everything, and how trust fuels every successful rollout.

He also shares what Half Price Books learned the hard way about outdated intranets, and why empowering field-tested talent is the key to culture change.

Recorded live at WorkJam Days, this episode is part transformation playbook, part frontline love letter—and absolutely worth the listen.

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