When I say digital first what I mean is that the first priority is to digital. That doesn't mean that we don't do other kinds of things whether that's live in person or print pieces. But digital first is that the priority in terms of time, thought, strategy, and then money of how we're going to spend a limited budget is that the priority for us was that the digital content would be the primary place.

See acast.com/privacy for privacy and opt-out information.